India’s limited-overs captain MS Dhoni has been signed as the brand ambassador of Lava International, which is one of the fastest growing Indian smartphone brands globally.
As Lava aiming to strength itself in India, MS Dhoni will be company’s new face for multi-channel marketing campaign, alongwith brand engagement activities.
MS Dhoni, India limited-overs captain: In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely.
Solomon Wheeler, Vice President & Head – Marketing & Communication, Lava International Limited: Bringing him on board, strengthens our resolve to offer trusted and reliable products & services to all our consumers at all times.